It all started for Nick when he saw the double page ad for a Raleigh mountain bike in the newspaper back in the 80s. Mountain biking has been his passion ever since – the design, the mechanics, the aesthetics of it all!
After learning to weld and braze in his teens, and winning the ‘young inventor of the year’ award aged 15, Nick went on to study industrial design at college. An industrial placement at UK bicycle design icon Pashley lead to a full-time job after he graduated.
With a keen eye for design, trends and demand, Nick was able to convince Pashley to branch out, first with the Tube Rider beach cruiser before following up with trials and BMX bikes.
Fancying a change, a brief stint with a Bristol design agency left Nick actually missing what he’d just left. Although with most of his design work being almost entirely for a local bike distributor, the idea and opportunity to launch a new bike brand came about, and Charge Bikes was born.
Being a new brand with no heritage to rely on, Nick’s focus was on glamorous looking steel and titanium mountain bikes with a big emphasis on it being a ‘product’ rather than simply a bike.
The mountain bikes were quickly followed by the singlespeed bikes; first the well-known ‘Plug’, and then other variations thereafter. The timing was perfect and you can pretty much plot the growth and the point at which Fixies went mainstream, with the launch of the Charge Plug.
It’s Nick’s ability to identify gaps and emerging trends, that sets him apart, to tap into the zeitgeist of the moment, in order to produce a product that fits the market perfectly,
Cyclist & Founder of Charge Bikes
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